Resourceful Marketing LLC
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 Eva Katz - Managing Partner

A marketing leader with almost 20 years of experience in driving business results through analysis and creative problem solving. She leverages insights to identify unmet needs and finds practical solutions to profitably address those needs.

Eva has provided consultation and leadership on innovation and developing business opportunities, including the design, testing, and implementation of innovative products, services, and customer experiences. She has also led innovation workshops in the U.S.

What colleagues have said about Eva:

" of the more intelligent and thoughtful people with whom I have had the chance to work..."

"...exhibits strategic thinking, rooted in consumer insights and the ability to leverage this in a practical way..."

"...collaborates across the organization, taking the lead in bringing others to the table in order to share insights and build consensus..."

Eva has an MBA from Columbia Business School and a Bachelor's degree from the Wharton School, University of Pennsylvania.

Eva Katz

Glen Franklin - Strategic Advisor

An innovator and strategist with 25 years of experience in consumer insight driven development and marketing strategy. He applies creativity and insightful analysis to business issues and finds opportunities related to products, services, and customer experiences. His innovations have been patented twice.

Glen has spoken on innovation at major business schools, including Booth (Chicago), Wharton (Pennsylvania), and Ross (Michigan), and led innovation workshops in the U.S. and around the globe.

What colleagues have said about Glen:

"Glen was the intellectual driving force behind much of the company's marketing success..."

" of the most creative, forward-thinking people..."

“Glen is a rare thing: an extraordinarily bright marketer whose innovation work is based on extremely thorough and sophisticated analyses, but yield outcomes that feel intuitive...He's got a curious mind, directs his curiosity at the heart of an issue, and knows how to engage other people in his quest."

Glen has a BA from the University of Rochester and a Graduate Certificate in Business Strategy from Cornell University - Johnson Graduate School of Management.

Glen Franklin

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